TMA Group Inc.

SaaS Startup

Challenge
Tested by a competitive marketplace, this startup needed a fresh perspective on defining their value proposition in order to raise capital from investors.

Solution

• Established a brand positioning that addressed their unique offering, pushing against their competitors and carving out a leadership position.
• Clearly defined how their product benefits the end user.

Results
Adoption of this new voice and positioning has helped solidify their go-to-market strategy.