DIGITAL CAMPAIGN TO PROMOTE NEW SERVICES

Media Company


This internet pioneer was known for its subscription service and now was openings up its portal to a larger audience with exciting new products.

Challenge
Late to the portal offering this media company needed to steal share by showcasing how they’re different and have products that will appeal to a larger audience — something for everyone.

Solution

  • Led a 3-month, $25MM media spend campaign that ran across the internet on multiple digital channels.
  • Purpose-built a team of over 30 digital specialists who worked in two choreographed shifts to maximize productivity and output.
  • Built digital out-of-home creative to draw further interest and appeal to a younger audience who needed a fresh perspective of this brand.

Results

  • Traffic to website outpaced 2 biggest competitors.
  • Ad revenue grew by 46%.