DIGITAL CAMPAIGN TO PROMOTE NEW SERVICES
This internet pioneer was known for its subscription service and now was openings up its portal to a larger audience with exciting new products.
Late to the portal offering this media company needed to steal share by showcasing how they’re different and have products that will appeal to a larger audience — something for everyone.
- Led a 3-month, $25MM media spend campaign that ran across the internet on multiple digital channels.
- Purpose-built a team of over 30 digital specialists who worked in two choreographed shifts to maximize productivity and output.
- Built digital out-of-home creative to draw further interest and appeal to a younger audience who needed a fresh perspective of this brand.
- Traffic to website outpaced 2 biggest competitors.
- Ad revenue grew by 46%.