ESTABLISH BRAND + DEFINE PRODUCT / MARKET FIT
Entering a crowded marketplace for convenience, ready-to-eat food, this startup needed to clearly identify its differentiating offering and answer the critical question of why a consumer would choose their product over others.
- Conducted market research to validate that the market was ripe for more convenient food for the health-conscious consumer.
- Clearly defined the target audience, included their habits, shopping behaviors, eating routines.
- Created a brand positioning that built upon the passion of the founders and tied that to what the marketplace was ready to hear.
- Designed corporate identity and tagline that manifested in the packaging, website and digital communications.
Initial interest from consumers and retailers demonstrates the resonance of this new brand.